Ten Breakthrough Marketing Ideas

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1. Create a directory of web sites on a specific
topic. Give people the option of adding the
directory to their web site by linking to it. Put
your business advertisement at the top of the
director's home page. This technique will get lots
of people to link to your web site and give you
free advertising.


2. Do you have a product or service that doesn't
sell good? Offer it as a free bonus for someone
else's product or service. Get free advertising by
placing your web site or business ad on the
product or in the product package.


3. Trade autoresponder ads with other businesses.
If both of you send out information with auto-
responders just exchange a small classified ad
to put at the bottom or top of each other's
autoresponder message.


4. Start a free tip line. Offer a free daily, weekly,
or monthly tip recorded on your voice mail. The
tips should be related to your business. Include
your ad for your web site or business at the
beginning or end of your message.


5. Exchange content with other web sites and
ezines. You could trade articles, top ten lists, etc.
Both parties could include a resource box at the
end of the content.


6. Offer to insert ads into your product package
for other businesses. Just ask, in return that they
do the same for your business. You should only
trade insert ads with businesses that have the
same target audience.


7. Offer a free daily class in your web site's chat
room. The class should be related to the subject
of your business or web site. This will get people
to visit your web site everyday.


8. Do you have a product that doesn't sell good?
Offer it as a free bonus for another businesses
product or service. You'll get free advertising by
placing your web site or business ad on the free
bonus.


9. Place different emotional response ads for the
same product or service all over your web site.
One ad may hit their hot button to buy more than
another ad.


10. Publish your e-zine in e-book format. You
could offer a larger number of articles per issue.
It also allows you to include graphics with your
ezine. Your advertising revenue would increase
because you could charge businesses for large
color ads.

Quote of the Day:

"From birth to age 18, a girl needs good parents, from 18
to 35 she needs good looks, from 35 to 55 she needs a good
personality, and from 55 on she needs cash." -- Sophie
Tucker

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Stone Evans helps ordinary people all over the world make money online with affiliate programs. If you can follow 3 easy steps, you can get your own customized website, autoresponder (email follow-up software)and pre-written email marketing campaign professionally designed and installed and ready to pull in profits for you in 24 hours or less! Sign up today at: www.charlesaki.com/pips.html
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How To Use Database Marketing To Skyrocket Your Online Profits

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Database Marketing is the gathering and storing of specific information about your prospects or customers. This information is usually stored in a database program on your computer. You would then use the information to market and advertise to them. It can save you time and money because you can target your promotional efforts to your best prospects or customers.

The Types Of Information To Collect

The information will vary depending on the product or service you're selling. If you're selling a product that costs $2 you wouldn't collect information about their yearly income. If you're selling web space you wouldn't collect information about what type of books they read. The basic information you need would be all their contact information, purchase history, and birthday. You will need to decide what other information would benefit your business.

How To Collect This Information Online

It's pretty easy to collect this information online but the hard part is getting people to give it to you. The best way to collect this information is to give them something FREE in return. Ask them to fill out an e-mail survey before subscribing to your free e-zine. Tell everyone who visits your web site they will get a free e-book when they fill out your online questionnaire form. Ask them this information before they sign up for a free contest at your web site. Sometimes you have to give a little something to get a little information online.

Beneficial Uses For Your Database

Find out your customers purchasing habits. Use the information to improve the design of your web site. Use it to write all your advertising material more persuasively.

Find out the things they like or dislike about your business. Use the information to target your best prospects.

Find out how much money your prospects or customers make. Use it to improve your customer service.

Find out what new products or services they need or want. Use it to test ideas before launching a total sales campaign.

Find out how to your improve your existing products or services. Use it to build your customer loyalty.

Find out which benefits or features they like most about your products or services. Use it to send electronic greeting cards on holidays or on your customer's birthdays.

The list of beneficial uses are endless. Do you see the importance of collecting this information? The Internet makes the process of collecting this information quicker and cheaper than offline methods.

Take advantage of database marketing and watch your online profits skyrocket.

Quote of the Day:

"Put away the book, the description, the tradition, the authority, and take the journey of self-discovery. Love, and don't be caught in opinions and ideas about what love is or should be. When you love, everything will come right. Love has its own action. Love, and you will know the blessings of it. Keep away from the authority who tells you what love is and what it is not. No authority knows and he
who knows cannot tell. Love, and there is understanding."

-- Krishnamurti


About the Author:
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Stone Evans helps ordinary people all over the world make money online with affiliate programs. If you can follow 3 easy steps, you can get your own customized website, autoresponder (email follow-up software)and pre-written email marketing campaign professionally designed and installed and ready to pull in profits for you in 24 hours or less! Sign up today at: www.charlesaki.com/pips.html
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How to Build A Successful Business By Staying Connected

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Over the course of your business life you'll come in contact with a number of other business people. They could be lawyers, business services, suppliers, customers, etc. These people are important to your business in more ways than one. If you hired them or they bought your product or service, you can also gain their business knowledge, experience, ideas, and advice. How do you do this? Stay Connected! Network! Networking is when two or more different businesses stay in contact on a regular basis to build and improve each others business.

Consider all the benefits you'll gain from talking to other business people:

-- Knowledge or information that you didn't have before
-- Advice on how to solve a current business problem
-- Leads to a new business project or opportunity
-- Joint ventures and cross promotion deals
-- Learn important skills that you didn't have before
-- Constructive criticism that improved your business
-- Brainstorming that sparks a profitable business idea
-- Encouraging and motivational statements

There are many ways to meet business people. Join business clubs and associations. Participate in on-line business-related forums, e-mail discussion groups, and chat rooms. Go to business expos and trade shows. Use your creativity to come up with even more ideas.

If you have the time, start your own networking group. You could hold meetings at a local seminar room, at a park , or at your own business building. If you want to hold meetings on-line use a private chat room. Publish a print or e-mail newsletter to keep members informed of meeting time and dates.

Keep all your business associates' contact information all in one place. Have it organized by business type or profession for easy finding. So when you need some advice on a new marketing campaign you can call that marketing expert you met at that trade show in Ohio a couple of weeks ago.

Networking is a surefire way to build a successful business. I have used it countless times and will continue too. I have also met a lot of business people who are now some of my closest friends.

Quote of the Day:

"What we actually learn, from any given set of circumstances, determines whether we become increasingly powerless or more powerful." -- Blaine Lee

About the Author:
---------------------------------------------------------------------
Stone Evans helps ordinary people all over the world make money online with affiliate programs. If you can follow 3 easy steps, you can get your own customized website, autoresponder (email follow-up software)and pre-written email marketing campaign professionally designed and installed and ready to pull in profits for you in 24 hours or less! Sign up today at: www.charlesaki.com/pips.html
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